Dot Academy Special Offers and Ascension

The book opens the door. The ladder builds the movement.

This client-review version keeps Shifting Gears as the front door, then adds identity products, event-ready bundles, workshops, and application-only Dot Academy speaking or advisory paths.

Live-review links for the actual buyer journey.

These are not strategy notes. They are the real pages Travis can click through like a buyer: book, checkout, order bump, one-time offer, lighter offer, and confirmation.

Offer ladder for review.

Verified proposal prices are shown where available. Meeting-only prices from Travis stay gated as confirmation fields until the Fireflies transcript or direct client notes are available.

01
Front door

Shifting Gears Book

The book is the belief-shift asset: change your language, change your life. The page should sell the promise, not just the product.

Confirm book price
Review
  • One clear checkout path
  • Reader story and 8 Pillars preview
  • Email follow-up tied to pillar self-assessment
02
Order bump

Language Shift Study Kit

Add the journal, wristbands, or art print at checkout so readers can practice the language shift immediately.

$19.99 journal + optional merch add-ons
Verified components
  • Journal: $19.99
  • Wristbands: $2 each
  • 8 Pillars art print: $34.99
03
Special Offer

Speaking Event Bundle

A low-friction group starter kit for churches, teams, and academy communities that want to host the message.

$49
Proposal verified
  • Event table assets
  • Discussion prompts
  • Bulk reader path into speaking inquiry
04
Lighter Offer

Digital Language Reset Kit

If buyers pass on the full event bundle, offer a lighter digital-only path without live support or physical inventory.

Confirm from call
Needs Fireflies
  • PDF language audit
  • Email sequence
  • No live access or bulk merch included
05
Workshop Offer

8 Pillars Group Workshop

Move warm buyers toward a facilitated workshop for churches, teams, founders, and Dot Academy-aligned rooms.

Confirm workshop fee
Needs Fireflies
  • Half-day workshop option
  • Team language audit
  • Book bundles as room support
06
High ticket

Book Travis Flateau

The strongest buyers should be invited to request a speaking date or private strategy conversation rather than self-selecting a package.

Application / custom quote
Needs Fireflies
  • Phone CTA
  • Availability request
  • Event/audience fit questions

Offer pages ready for individual review.

Each page now states the price or confirmation state, funnel role, objection handled, proof being used, value stack, and approval checkpoints.

Core conversion

Shifting Gears Book

One book. One shift. Change your words and you change your life. This is the front door.

$24.99 review placeholder
Order bump

Language Shift Study Kit

Reading it is not the win. Using it is. Add the tools that make the shift stick.

$19.99 journal plus merch add-ons
Scope-reduced offer

Digital Language Reset Kit

Not ready for the room? Keep the momentum with the digital reset instead.

$47 review placeholder
Implementation offer

8 Pillars Group Workshop

Half a day. Your whole team rewires the words they live by. Together.

$5,000 starting point
High-ticket application

Book Travis Flateau

Put Travis on your stage. Your room leaves talking, and living, different.

$10,000-$25,000 speaking range

Recommended funnel sequence.

This is the review sequence Travis should approve before we convert the page into live commerce automation.

Book funnel, not bookstore

Keep the book page focused around one decision, then route buyers to order bumps, one-time offers, and a confirmation/follow-up path.

Increase value before price

Stack bonuses, speed, likelihood of success, and reduced effort so premium speaking or coaching feels like the natural next step.

Lighter offers remove scope

The lighter offer should not cheapen the same offer. It should remove delivery weight, live access, or quantity while preserving momentum.

High-ticket gets an application

Speaking, coaching, and strategic advisory should move to a short qualification call instead of a cold checkout button.