Shifting Gears

Travis Flateau's platform for turning race-day discipline, setbacks, and second chances into a book, speaking tour, merch line, and movement people can actually follow.

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TRAVIS FLATEAU

SHIFTINGGEARS

Lessons from the track for the turns that change everything.

The Book

A grounded, high-energy book concept built around the moments where a rider, founder, parent, or team has to stop forcing the old line and choose the next gear.

The Gate Drop

When the Line Breaks

Throttle and Trust

The Next Lap

Speaking Page

A booking-ready speaking page for dealerships, race teams, schools, leadership rooms, and community events that need a story with traction.

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Shift Under Pressure

How to make the next right move when the plan stops behaving.

Build Like a Racer

Preparation, repetition, and the discipline behind visible wins.

From Track to Team

Turning personal experience into leadership people can feel.

Merch Drop

Simple, sharp gear for riders, readers, crews, and supporters.

Shift Tee

Black heavyweight tee with the red gear mark

$34

Track Hat

Structured cap built for race day and road trips

$32

Sticker Pack

Helmet, toolbox, trailer, and laptop decals

$12

The Proposal Ecosystem

The initial Shifting Gears concept was more than a page. It was a connected launch system: the book gives the story a spine, speaking brings it into rooms, merch makes it visible, and follow-up turns attention into relationships.

Book launch page and preorder funnel

Speaking page for schools, teams, shops, and events

Merch storefront with drops and bundled offers

Short-form content prompts from each chapter

Email/SMS follow-up for readers and event leads

Sponsor deck and partnership one-sheet

Ready for the next gear?

Use this page as the public mockup for the Shifting Gears book, speaking, merch, and brand rollout while the final content and storefront get wired in.

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