Why it works
The bump never distracts from the book. It makes the decision you already made more complete, so the shift actually happens.
Reading it is not the win. Using it is. Add the tools that make the shift stick.

Each page is built around the stage of awareness, the buyer objection, and the next yes we need from that person.
The bump never distracts from the book. It makes the decision you already made more complete, so the shift actually happens.
Book buyers who want practical prompts and visible reminders.
Add the Study Kit
This is the deeper layer Travis needs to review: what the offer is doing psychologically, what resistance it resolves, and what proof it leans on.
Implementation bump. The buyer already said yes to change; this adds the prompts and physical reminders that increase follow-through.
If they hesitate on adding more, the copy positions the kit as practice support rather than extra merchandise.
Journal, wristbands, and 8 Pillars art are already represented in the proposal merch system.