Live Training Page
A focused training-room layout inspired by the 10X reference: live badge, video/replay area, simple CTA, and no scattered navigation.
Client Homework Rebuild
The book sells the shift. The money is implementation.
Travis sent a 10X-style live training reference and clarified the core offer: aspirational marketing, accountability, and implementation. This page recreates that funnel pattern for Shifting Gears without copying the external brand.
Live/replay-style training roomOne dominant CTAUrgency without fake pressureProof before the ask
Implementation Plan
What we rebuild from the homework.
The reference was not about copying a page. It was about recreating the conversion mechanics in Travis's voice and brand.
Accountability + Implementation
The premium promise is not information. It is getting the reader, founder, or team to actually apply the language shift.
Aspirational Proof
Use Travis's event, racing, flight, book, and relationship proof to make the platform feel bigger than a single book page.
Approval Gates
Celebrity/context images, shirt text, and public price display stay review-gated before they become final production claims.
Replay-ready Deadline / bonus window can be wired in GHL
Training CTA
Stop collecting information. Start changing your language.
This is the 10X-style mechanic translated for Travis: a single training room, one next action, and a premium path for people who want accountability and implementation.
- Register / watch the training.
- Take the 8 Pillars audit.
- Apply for implementation if the gap is serious.
Premium Path
Accountability plus implementation.
The client said people pay most for these two services. The offer ladder now makes that the premium destination.
Book + Study Path
$24.99Entry point for readers who need the language shift and a practical way to start.
Live Training / Webinar
$97Low-friction group offer that qualifies people for deeper accountability and implementation.
8 Pillars Workshop
from $5,000Team or group implementation path where the message becomes a shared operating language.
Private Accountability + Implementation
$55,000/yearHigh-ticket advisory for founders/leaders who want Travis helping them apply it, not just understand it.
Aspirational Content
The visuals should make the reader want the life, not just the book.
Shifting Gears should feel like movement: race discipline, cockpit clarity, event authority, and faith-driven language. The assets are now organized into public-ready and approval-gated groups.
- Use the event step-and-repeat as the cleanest public speaking proof.
- Use the TBT bike image for the performance, race, and Shifting Gears metaphor.
- Use the Baja video cover to connect the book ecosystem to the race story.
- Hold Tim Storey, Firewalker, helicopter cockpit, and short-form thumbnail for Travis approval before hero use.
Ready for Travis review.
This gives Travis a concrete review surface: live training pattern, proof assets, offer ladder, and the premium accountability + implementation destination.